Concept
Concept
Concept
Concept
Concept
HANNAH WILLIAMS
PROJECT TYPE
Rebrand, Vinyl Treatment, Repurpose Tradeshow Assets for Headquarters Interior, Custom Pattern
ROLE
Lead Designer
Account Manager
TEAM
Fabrication Team Installation
OVERVIEW
As a lead designer for a medical research company, I created these playful assets that took their brand from a meticulous website to an inviting tradeshow booth. It is a great example of building relationships, reimagining a brand identity, and establishing a presence in their respective industry.
I designed custom vinyl wallpaper and iconic logo molecule wall decal. Their purpose is printed and cut vinyl layered with a plexi backer. Once the vinyl is printed and cut, there are transfer techniques used to ensure spacing and alignment as well as smooth and bubble free finish. The pieces were designed with the exact measurement of each wall, glass, and door in place. Visual instructions, or elevations, were designed to communicate placement and location.
F R O M T R A D E S H O W
T O H E A D Q U A R T E R S
INTERIOR VINYL
AMRI HEADQUARTERS
MATERIAL
CLEAR FROSTED VINYL
Wet apply window cling
PRINTED VINYL
Color matched & die cut letters
PLEXI GLASS
Wall mount with standoff caps
TRADESHOW IN GERMANY
FEATURE WALL
EDGE LIT PANELS
LED Strip - Etched Acrylic Panel