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Concept
Concept
Concept
Concept
Concept
HANNAH WILLIAMS
SEWING BUSINESS
F R O M F A C E M A S K
T O F A N N Y P A C K S
PROJECT TYPE
Sewing, Prototyping,
Production,
Marketing,
Branding
ROLE
Founder
Designer
Logistics
Seamstress
TEAM
Solo Production,
Cultivated a community
of Artisans through
pop-up show events
OVERVIEW
Masks were in high demand during the pandemic. I saw this as a business opportunity to teach myself to sew and sell face masks. Sweet Spot was a concept I developed for a customizable closet line for a furniture company. The concept was rejected and I was laid off in the hiatus of the event industry during the pandemic. I redefined Sweet Spot as an athleisure merchandise line to style your personal sweet spots - face, chest, and waist. I expanded the line to fanny packs as I experimented with cotton, sherpa, and leather.
MADE IN QUARANTINE
S W E E T S P O T B A G S & A C C E S S O R I E S
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