Concept
Concept
Concept
Concept
Concept
HANNAH WILLIAMS
PRODUCT SELL SHEET
F R O M C O R P O R A T E
T O C U S T O M E R
PROJECT TYPE
Process,
Illustration,
Photography,
Print & Digital Collateral
ROLE
Designer
Photoshoot Assistant
Prop Director
TEAM
Photographer,
Sales Team,
Design Team,
Marketing Team
OVERVIEW
A solution to inform PreGel sales representatives as well as our pastry customers the exact products they need to bake
the perfect dessert donut. With a step-by-step process paired with images of inspiration, this sell sheet not only pushes
product but also educates. This page showcases my design process from inspiration to execution.
WIREFRAME
ROUGH TO EDITORIAL
PRODUCT CONCEPT
F R O M B U S I N E S S
T O B U S I N E S S
PROJECT TYPE
Process, Illustration, Photography, Print & Digital Collateral
ROLE
Designer
Photoshoot Assistant
Prop Director
TEAM
Photographer, Sales Team, Design Team, & Marketing Team
C L I C K T O V I E W
OVERVIEW
This product campaign was launched to offer inspirations/new possibilities to customers looking
for simple ways to expand their menu options, while maintaining their current product choices of
PreGel Super Sprints. A new flavor can be created by combining two flavors together. This initiative
allowed PreGel to “expand” its product offerings while minimizing the necessity to manufacture
new products regularly.
WHY REMIX?
Remix carries a positive connotation for taking things that already exist and creating something new.
It is also often associated with things that are innovative and forward-thinking which compliments the
very nature of the Super Sprint product line.
LOGO DESIGN
T H I N K . . .
M I X T A P E
S H A P E
S P O T L I G H T S
P L A Y F U L
INSTAGRAM STORY
Instagram stories were launched twice a month to promote the flavors found inside each flavor guide. The launch of the 'Coffee House Collection'.
