Concept
Concept
Concept
Concept
Concept
HANNAH WILLIAMS
F R O M V E N D E R S
T O S H O P O W N E R S
SHOWROOM DESIGN
This new initiative partners PreGel with top equipment vendors from all over the world to showcase first-rate, quality equipment and accessories for the ideal gelateria or ice cream shop. PreGel is a business passionate about helping frozen dessert entrepreneurs develop their dreams from the ground up.
That means aligning with frozen dessert business-minded individuals as soon as they start thinking about opening
a gelato business. Together PreGel and equipment venders can build the world’s best resource for business owners /operators, and chefs looking for only the best to build their unique concept.
SNEAK PEAK
As the lead designer for this I have been involved with branding the building with a name, logo, and domain as well as material to invite venders to participate. After months of back and forth with a showroom name, the consensus became: SHOWROOM360.
The name needed to be general enough to allow the room to evolve with the demands of the customers and venders. 360 reflects not only the degrees of a circle but the idea of circling the world. PreGel Is an international company and plans to build a showroom in numerous countries around the world. 360 also indicates a completion form start to end like these venders hoping to provide for their customers.