Concept
Concept
Concept
Concept
Concept
HANNAH WILLIAMS
F R O M C O R P O R A T E
T O T R A D E S H O W
BOOTH DESIGN
PROJECT TYPE
Visitor Experience,
Tradeshow Booth,
Café Menus,
Flavor Markers, Collateral
ROLE
Lead Designer
TEAM
Design Team America
Design Team Italy
Marketing Team
Exhibit Design House
Installation Team
OVERVIEW
To inspire business to business customers, the booth is a mock cafe serving up samples of the newest flavors and dessert creations.
Onsite staff consist of skilled and innovated pastry chefs performing demonstrations as they promote the training center at their headquarters
in Charlotte, NC. Branding consistency was imperative as I contributed signage and graphic treatments from wall to pastry case and from menu to flavor markers.
N A T I O N A L R E S T A U R A N T
A S S O C I A T I O N S H O W
BOOTH SIGNAGE
OVERVIEW
As a dessert ingredient supply company it is imperative to highlight the process of working with the product as well as final product.
The theme the company promoted world wide for 2018 was "From Our Family to Yours". The tagline as well as a leaf pattern need to be incorporated as well. Lots of guidelines to follow on brand for such a small booth. The solution resides in the wall space; plenty of space to communicate the
story of PreGel.
F O O D & S E R V I C E S H O W
